In the picture posted you will see the author is portraying a popular meme image with their own words to support worm farming or vermicomposting. The author of this meme Paul Piccirillo has written books on gardening, has a free worm farming guide, a YouTube channel, has published other memes, and has a website where all this can be accessed. 

The intended audience for this is people who garden or those who grow produce. The author of this image is arguing that with the help of worm farming that you, just like them, can grow big produce. They have used many affective tactics to grab the readers attention. Some of the tactics the author of this meme used was the color of the words, the size of the words, a picture that is well known, and a large red bell pepper to back up the claim that with the help of worm farming that you can have big produce. I will go over in more depth the tactics this author of this meme used. The first thing I noticed was that this writer used red writing in all caps for the word "big". Another tactic he used was that he also put "wait" in all red letters to capture the attention of the reader, in hopes that you would notice the importance of the word wait. This author used a popular meme image and meme text to also try to grab attention of a broader audience, this meme was very popular for it's use of the text "I don't always but when I do". The idea behind using a popular image is important because this could pop up in a google search of the meme, which leads to more people seeing it and can then cause a ripple effect. The last thing I noticed about this meme was that the author has the man hold a large red bell pepper that is larger than his hand to back up the evidence that worm farming can lead to big produce. Using this image by itself simply would not have been enough, using the proof in the picture will make the picture much more powerful.

Priccilo, P. (n.d.). Worm farming revealed. WormFarmingRevealed.com. Retrieved February 24, 2022, from https://www.wormfarmingrevealed.com/